The most valuable tool a student can acquire is knowledge learned through experience. Florida Southern’s Barney Barnett School of Business strives to provide opportunities for growth and success. Through the Seed-to-Scale business startup incubation program, an experiential learning lab was born in the Center for Free Enterprise and Entrepreneurship (CFEE). The idea and dream of a student-led coffee cart would later turn into what is now proudly known as Morning Grind. 

This initiative equips students with the tangible, hands-on experience of the intricate process of starting and operating a business. Our team of eight students embodies the collaborative elements of entrepreneurship coming from diverse majors such as Business Administration, Accounting, Marketing, Finance, Computer Science, Communications, and even Criminology. This dynamic team that makes up Morning Grind serves as the primary decision-makers and oversees all aspects of entrepreneurship in Marketing, Product Development, Inventory & Supply, Accounting, and External Relations & Partners. 

The dedication of our team goes further than entrepreneurial roles and strategic thinking. Aiding their academic journey, our team also operates the cart as well-rounded baristas. This dual role uniquely positions our young entrepreneurs to witness the firsthand results of their ideas and implementations.

Whether you’re a coffee enthusiast, a budding entrepreneur, or a community-driven local, Morning Grind is your destination for an inclusive and diverse experience.