Our Story

Our Mission

Our mission is to provide high-quality coffee and exceptional service to the FSC community by creating a welcoming and energizing atmosphere where everyone feels valued and appreciated

Why we started

The most valuable tool a student can acquire is knowledge learned through experience. Florida Southern’s Barney Barnett School of Business strives to provide opportunities for growth and success. Through the Seed-to-Scale business startup incubation program, an experiential learning lab was born in the Center for Free Enterprise and Entrepreneurship (CFEE). The idea and dream of a student-led coffee cart would later turn into what is now proudly known as Morning Grind. 

This initiative equips students with the tangible, hands-on experience of the intricate process of starting and operating a business. Our team of eight students embodies the collaborative elements of entrepreneurship coming from diverse majors such as Business Administration, Accounting, Marketing, Finance, Computer Science, Communications, and even Criminology. This dynamic team that makes up Morning Grind serves as the primary decision-makers and oversees all aspects of entrepreneurship in Marketing, Product Development, Inventory & Supply, Accounting, and External Relations & Partners. 

The dedication of our team goes further than entrepreneurial roles and strategic thinking. Aiding their academic journey, our team also operates the cart as well-rounded baristas. This dual role uniquely positions our young entrepreneurs to witness the firsthand results of their ideas and implementations.

Whether you’re a coffee enthusiast, a budding entrepreneur, or a community-driven local, Morning Grind is your destination for an inclusive and diverse experience.

Our goals

Looking ahead, we plan to enrich the vision of Morning Grind. We value our customers and take their opinions and suggestions to heart. In the future, we plan to expand our menu by implementing new beverages and products to provide more options for everyone to enjoy. We also understand that coffee carts can be a bit unconventional at times. Therefore, we want to enhance business by launching a catering and delivery service making Morning Grind more convenient for everyone. 

There is no shortage of ideas and concepts within our committed team. We firmly believe that the current chapter of Morning is only the prologue to the narrative of Morning Grind’s potential. The best is yet to come.

Our team

Will Marshall

Marketing

Daniel Jones

Marketing

Lauren Schreader

External Relations

Jonathan Brummett

Supply Chain

Claudia Kaczmarczyk

Accounting

Stephanie Silvestro

Accounting

Alan Schleden

Product Development

Aidan Coffey

Product Development

Our Partners